Since youth culture has injected dance music with a goldmine of consumers the wall street hawks and startup seeking capitalists have been circling to grab a bit of the party.

Many have come with wads of cash looking to disrupt how we consume electronic music and have swiftly been spent as another flutter of the blogoshere. Recent arrival Lunos isn’t a new concept, but is everything I hate about about monetization of dance.

Lunos isn’t the first one to miss the mark, but may be one of the most blatant. 2013 Los Angeles startup MOX TV was another blip on the radar. After a sizable investment from Silicon, the dance-dedicated ‘TV’ concept took on the challenge of electronic music video. Newsroom-style reporting and short segments on Aoki cakes and DJ drama just didn’t cut it for the masses. The project shut it’s door not more than a year later.

It’s a tough world in entertainment competition with a tiny bullseye. Even rising kings Skrillex and Diplo hit a bump in the road when their widely-anticipated YouTube dance series rose a fell despite a captivating roster of talent and topics.

Back to Lunos, who even are they? A self-proclaimed startup from Harvard, these Zuckerberg wannabes think it’s best to put the set into the crowds hand. No doubt thinking about the docksider-clad animals seeking prey with light beer in hand, Lunos claims it can change your night allowing to to play the DJ to play ‘your jam’ in the mix. No, no, and just no.

No we don’t want DJs actioning off their crate to the highest bidder. Instead of building solutions for sauced up bros and screeching LES girls to get their seconds of drunken bliss, how about an app that empowers the DJ? Cmon’ Silicon Valley, we’re looking to you on this one.