Simon Cowell has teamed up with the worlds largest dance music promotions company SFX Entertainment and mobile provider T-Mobile to resuscitate his contrived DJ reality show that first made headlines back in 2012.
We collectively groaned when we heard the news that X-Factor judge Simon Cowell was developing a reality DJ show with Will and Jada Smiths Overbook production company, although thankfully things were scrapped when there was word of Syco, Simons production company and Overbook’s internal fighting and the project dumped. It certainly helped when English DJ and producer Fatboy Slim stepped into the ring to batter the concept telling The Sun;
“As dance music gets taken over by people like Cowell it becomes about being famous and money, the nasty side which I think for years it was relatively free of. Kids grow up thinking to be a DJ, you’ve got to be sexy and bling… it’s not about that.”
It seems the stern words and global backlash from dance music fans wasn’t enough to leave this one filed in the ‘stupid ideas’ folder and instead is getting a boost from two major companies that’ll certainly see this make it through to TV screens.
SFX Entertainment owner Robert Sillerman who has stuck to his word of a $1,000,000,000 dance and electronic music spending spree having purchased a number of assets including online digital music retailer Beatport, the Tomorrowland & TomorrowWorld franchise as well Australia’s largest festival Stereosonic told press;
“And building a TV franchise in the USA is a key part of that strategy. It’s always exciting to work with Simon Cowell, and the creative power of the Syco organization is undisputed. They are the perfect partners for our vision. And we couldn’t be more excited to partner with T-Mobile US. John is the most exciting CEO of this generation, and I am personally inspired by the mobile revolution he and the team at T-Mobile are driving. Together, we share a vision of challenging the status quo and pioneering new territory in business, media and entertainment.”
Even grey-haired bogey Simon Cowell seems confident of the idea working this time, especially with the support and boost from SFX Entertainment and T-Mobile sharing;
“We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format. It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent. And I’m delighted to have T-Mobile on board with their brilliant vision and innovation.”
Details are still thin on the whole concept but the show is said to be represent “a visual and musical revolution” with DJs performing challenges and earning the public vote with most likely a cast of facepalm judges and guests (Pauly D anyone?). We’d still rather Steve Lawlers pisstake on the whole thing.
source: Business Wire