Just when you thought the Swedish House Mafia nightmare was buried for good, Axwell and Sebastian Ingrosso announce they are releasing an album under the name Axwell Λ Ingrosso.
What can we expect? Well, when you listen to their horrible preview on BBC Radio 1 with Zane Rowe and the first line of lyrics are ‘I see a dawn of a new beginning’, your mouth then squeezes tight like you’ve just sucked on a lemon.
As the ‘EDM’ build elevates slowly, the tears then become real with the thought that you are going to have to put up with obnoxiously busy synth lines and kicks on regular radio airplay because of narrow minded station music directors.
What I’m struggling to understand is how this isn’t Swedish House Mafia. It is. It’s the same bull shit.. This project should have been called Swedish House Mafia minus one with the new album title being ‘Angello who?’
It’s kind of funny because they started performing together under the name ‘Departures’ last year, but the alias didn’t gain any traction because without their established individual brand identity, people realise their music pretty much sounds like every other commercial EDM bangor.