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With a collection of GRAMMYs to Skrillex’s name and the dance music bubble never being stronger, old mate Dick Clark Productions (DCP) has had a light bulb moment and decided it would be a wise idea to start an EDM/dance music only music awards show.
For those who don’t know who Dick Clark productions are, these guys are the ones behind the Golden Globes, American Music Awards and Academy of Country Music Awards.
A big part of this push is because of the effectiveness of live programming. In the money focused side of EDM and it’s festy looking commercial glaze, it would be considered a more lucrative investment for advertisers, especially with their flourishing viewership legally and illegally streamed. Our question is can DCP get the right people in the industry behind the idea to make it successful?
Beside the point above, it all just sounds like a good time for DJ’s and DJ’s managers to start beefs, kind of like Diplo and DJ Bl3nds. Hilarity!
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