One of the worlds biggest festivals Tomorrowland looks to grow even bigger with the somewhat official announcement that next years event will expand to two weekends for its tenth anniversary following the same path as Ultra, Coachella and locally Stereosonic.
It was the Antwerp Gazette (daily read for us at Stoney) that broke the news that permits have been issued for two weekends by provincial mayors of Tree and Rumst – of where the festival takes place. Steven Vollebergh of the Antwerp Provincial explained;
“The issue of the bridge was presented to us today, but in the documents we read suddenly that admission would be given to two weekends to take a long time for an anniversary edition of the festival,”
The festivals popularity has skyrocketed in recent years with the 2013 edition selling out in seconds by punters from over 214 counties and led to the eventual purchase of the franchise, including it’s US sister festival TomorrowWorld by SFX Entertainment, who also own stakes in Beatport and a number of European festivals.
A move like this has it’s pro’s and con’s… a pro is attendees catching the massive amount of acts across two weekends and not having to handle the shit-fight that clashes can ultimately cause. The con is the watering down effect that comes with splitting the event, instead of the exclusivity and demand, you’re supplying enough tickets so everyone can enjoy the experience just once. Will they come back the following year? What about the year after that?
With over 300 artists playing and 100,000+ attendees last year Tomorrowland stands tall as the prominent dance music festival on the European circuit, if not the world – something the epic 2013 after movie showcases.
Official owners ID&T are yet to comment on the move but we expect a detailed response in coming days or weeks. For now check out an ‘EDM geeks attempt at re-creating the main stage in Minecraft!
source: EDMTunes via Antwerp Gazette