Nike has shared a brand new advert titled ‘NOTHING BEATS A LONDONER’ that features Skepta, Harry Kane, and Michael Dapaah a.k.a Big Shaq among others.
The ad runs for over 3-minutes, and bounces between scenarios with the constant theme being getting from A to B – be that running to training or school, becoming a pro football player or in Skepta’s case, cycling.
The ad, if nothing else, represents every aspect of London culture, and Nike seems to have hit the nail squarely on the head with that angle.
After 2 days on YouTube the vide has already raked in over 1.6 million views. Check it out in full below.