Artists seem to be getting more and more creative with the ways they make announcements. Whether it’s a leak, posts via social media, or more often than not, video. Today sees probably one of the most far out of these announcements we’ve ever seen hit the world wide web. Mexican producer Rebolledo has announced his next album, ‘Mondo Alterado’, via a seven minute video, as if his album is a car.

Yes, you read that right. Cut with footage of Rebolledo himself, old school lo-fi footage of cars and assembly lines from the 80s, and with a classic British style voice over, it’s crazy viewing. The soundtrack, constantly playing underneath the video, is also a little preview into the sounds we can expect to hear on the record. It’s the sort of video that can’t be described, so make sure you check it down below. While you’re there, what’s the best announcement video you’ve seen an artist make? Let us know in the comments.