One thing is for sure, we’re currently living in strange strange times which is why the announcement of IKEA throwing a free 24-hour virtual music festival seems part and parcel of living in 2021!
It makes sense though, being stuck at home or spending extended amounts of time in and around your Tarva bed or Kungsfors kitchen shelves means we’re going to need some shots of serotonin to the system asap.
Why exactly is the Swedish meatball factory throwing a festival?
It’s simple, they’re looking to celebrate ”…the best of life at home with its first global 24-hour festival” adding it’ll feature ”Artists, designers, DJ’s, chefs, and many other talents who will turn their homes into virtual stages, opening the door to new experiences.” – how good!
They aren’t messing around either with a stacked lineup that’ll include Kaytranada, Masego, MØ, TOKiMONSTA and plenty more.
IKEA is really driving the home experience with artists streaming their sets from their own studios and homes that’ll likely be fitted out with a couple IKEA catalogue numbers no doubt.
The 24-hour virtual festival will be broken up into different ‘rooms’ or ‘channels’ you’ll be able to pick and choose from so plenty on offer.
My Home Turf
Home is anywhere that feels like…well, home. Join artists such as MØ, Kanis, Niki and Masego as they show their cities, neighbourhoods, and communities – and treat you to a performance.
Turn up the volume and enjoy concerts – straight from the most personal, intimate stage around the world: people’s homes.
Open the door to delicious-smelling kitchens all over the world and be inspired by chefs cooking up old and new favourites. Chefs are among others Pasta Queen and Paul Svensson.
Don’t stop the music – you’re invited to a marathon set of club music, straight from the DJ’s own home. DJ´s playing is Kaytranada, Loraine James and ZULI, to name a few.
Welcome to a global tour, as strangers and some well-known personalities like Ilse Crawford share what’s inside the most important place in the world: their home.
Go back in time and explore everything that has made and shaped IKEA: the good, the bad, the beautiful and the ugly.
Travel the world and meet our co-workers and collaborators right now – in-store, at the factory, at the office or in the studio, such as former collaboration partner Virgil Abloh.
Ideas and guidance for creating better storage, a more cooking-friendly kitchen or simply accessorizing in a fun, vibrant way.
Shopping with …
Who would you like to go shopping with to get new ideas for your home? They’re here, ready for you to join them for a full day of shopping at the local IKEA store.
Join a conversation about the joys and frustrations that make up everyday life at home. IKEA co-workers meet with profiles like surfer Kassia Meador, astronaut Christer Fuglesang and adventurer Renata Chlumska.
Everything kicks off on Thursday, September 16th at 8pm CET which works out to be 4pm Australian time. Oh yeah, it’s free! Click this link to check it out when it all goes live and have your hotdogs and meatballs at the ready.
Until then watch peak Kaytranada during his classic Boiler Room set from 2013 with the funniest crowd.