Words by Stanley Berkon
Just announced by Spotify and Universal Music Group is an exclusive license agreement that is set to take both companies’ services to a new level. Currently the global leader in music streaming, Spotify has agreed to a multi-year contract with UMG, with plans in place to benefit services for fans, artists and labels alike.
Within this exciting announcement, we can expect to see fresh marketing campaigns for releases via Spotify, and new tools implemented that will help UMG gain a deeper understanding on how fans want to engage with artists. collaborating on innovative marketing campaigns across Spotify’s platform.
In a statement from CEO and Chairman of Spotify Daniel Ek, he talked of “working together to help break new artists and connect new and established artists with a broadening universe of fans in ways that will wow them both.” From now on, Universal associated artists can drop new LPs via Spotify Premium for two weeks – giving fans an exclusive first listen, whilst singles will still remain open across the rest of the service.
In addition, from Universal, CEO and Chairman Sir Lucian Grainge passionately spoke of how the two companies can work to further develop the way the music industry works, stating: “Today, streaming represents the majority of the business. At UMG, we’ve not only reimagined distribution models and technologies, but entire business models… I look forward to working with Daniel Ek and his team to develop exciting new ways to connect artists and fans around the world.”
Watch this space…