March is just around the corner people and we all know that means South Beach. With the iconic Winter Music Conference as the longtime mecca for all things Dj, the dance world descends on the South Florida party haven for two weeks of sun and beats. At the southern most tip of South Beach lies the quintessential mix of sun, sand, and sex: Nikki Beach. This hotspot and cornerstone of South beach clubbing has played host to Miami’s elite for almost twenty years. What better place for Latin-house legend and Miami resident Robbie Rivera to host his branded Juicy Beach then among the white sand and cabanas or the around-the-clock party spot?

Since 2006, Robbie and wife Monica have developed a label and event brand cherished at the top clubs from Miami to Ibiza. The event has featured the top Djs around the world including Deadmau5, Benassi, and Kaskade. Kicking off this weekend, the Juicy Beach world tour heads on its journey to Nikki.  The all day event takes place on Thursday March 21st right before the kick off of Ultra Music Festival. In additional to Rivera himself, the first round of talent includes Bob Sinclar, Cosmic Gate, Moguai, Manufactured Superstars, Nari & Milani, Stefano Noferini, Manuel De La Mare and Federico Scavo. With much more to come this will be an event that you can’t miss. In preparation for the weekend festival whats better way to chill than atop one of Nikki Beach’s famed cabana daybeds while the top talent in house music take the decks. Look for more information to come, and get ready for Juicy Beach 2013.