Tracking: My Favorite Robot

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Tracking: My Favorite Robot

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Ahead of their sophomore showcase of live house music, we caught up with Canadian trio My Favorite Robot. Fresh out of Miami’s WMC crazy week, the deep producers are heading to Output introducing the live experience to Brooklyn. As accomplished producers, dj, and label heads the three have caught the global ear after a string of releases on favorite labels such as Visionquest, Life and Death, Hypercolour, and No. 19 music. As Canadian homies of No. 19 bosses Art Department, the MFR crew is often seen sharing the stage at sought-after showcases such as BPM Festival.

If that isn’t good enough their label My Favorite Robot Records is trucking along at full speed. Boasting a fun blend a club-ready house and techno, the releases never cease to amaze. A deep roster of friends both new an old hold a discography that seems perfect fit for the sound of tomorrow.

We talked to the guys about Miami, Brooklyn, and how packed their label’s release schedule is. With some much more to come, these are three that you need to keep on you track list.

As dance comes of age in the states are you seeing a gig shift, able to spend more time over here close to home?

My Favorite Robot: Yeah definitely! We have been spending a lot more time stateside, which has been great to be able to tour closer to home. It’s been amazing to see the band and label’s exposure continue to grow in the American market.

You recently debuted your live set at BPM this year, how does it feel to push out a project and have the opportunity preform some of the tracks you have been playing for years live?

My Favorite Robot: It’s a great feeling to perform our material in a full live format. The different dynamic offers a new set of challenges which helps keep things exciting for us. To be able to perform material that we have written over the last few years is a really great feeling, and we feel it offers a different type of experience and enjoyment for the audience.

Just back from Miami week, WMC week has been a long-time spot to debut to the global movers and shakers. Do you think the conference still holds it’s relevance?

My Favorite Robot: The conference has changed a lot over the years, but we feel it is still a great platform for us to expose our music and label with people from around the country. It of course has really grown with the rapid growth of the EDM scene, so though our music may not be the primary focus for most, its important for us to be showcasing our sound and vision to new potential fans. The EDM market is traditionally a bit of a younger scene, but we really were encouraged with the support and quality of shows that we were able to do over the week.

“Brooklyn as a whole really seems to suit electronic music right now, and we feel that our sound is totally at home there.”

 

 

 

 

The next round of the live show is at Output Brooklyn. This spot seems to come with NYC’s techno revival. How do you feel about the Bushwick kids riding to deep house?

My Favorite Robot: Output has been a great place to go and play. Brooklyn as a whole really seems to suit electronic music right now, and we feel that our sound is totally at home there. It’s encouraging to feel and see that growth in one America’s key music markets, and gives us a lot of faith that the growth of electronic music in the States is going to be something we can be a part of and benefit from.

What is the most challenging part about running the label and keeping the release pipeline full?

My Favorite Robot: Luckily because of the visibility and overall support we’ve gained with the label over the last 5 years, we have found it actually very easy to keep the pipeline full, and are consistently 6+ months ahead with music ready to release. We’ve tried to slow down a bit our release schedule a couple times in the last few months, but with so much amazing music coming our way, we feel it better to continue with our 2 release a month output and keep putting quality stuff out there for the listeners.

After your No.19 release last Fall you beefed up the life show, what’s next? Studio? Road?

My Favorite Robot: We have already been back in the studio, and our schedule is filling up at a nice healthy rate, so this year will be much of the same, spreading the robot gospel around the world through shows and label showcases.

They guys have a bright future for a project that came so naturally. Gearing up to head across the pond, MFR knows they will be right at home with the techno crew. Starting the summer strong at Barcelona’s Sonar Fest, we can’t wait to catch MFR set’s all summer long. For the NYC homies, be sure to check MFR with Eats Everything on April 4th.

Photo Credit: Pearcy Proper for TheBPMFestival.com

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