Will.I.Am – “A Hit In DJ Land Is How Much Alcohol Is Bought.”

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Will.I.Am – “A Hit In DJ Land Is How Much Alcohol Is Bought.”

Will I am

It’s probably fair to say that amongst dance music circles, Will.I.Am has stooped to levels generally reserved for Satan and Pitbull. With his needlessly geometric haircut, shoddy pop productions and kleptomaniac tendencies, the former Black Eyed Peas front man has incurred the wrath of EDM fans worldwide a few times in the past year or so, more recently stealing beats from Arty & Mat Zo. Now he has stirred the pot even more, launching a tirade against dance music and claiming it is only successful based on how intoxicated people get while listening to it. I have no words. Well actually, I have a few.

The comments were made in Josh Eells’ latest article for The New Yorker, which raises the question, ‘Can Las Vegas make more money from dance music than from gambling?’

Speaking to the New Yorker, he says, “What makes a hit in pop music is how many times a song gets played on the radio.” Considering that the amount of plays a pop song gets on the radio is generally predetermined by how much the record company feels like dishing out to promote the track, I have to ask, how is that a valid point?

Will.I.Am continues by stating “A hit in DJ land is how much alcohol is bought.” It should probably be noted here that he was commenting on the revenue of a Las Vegas club that he occasionally headlines himself. Because what happens in Vegas is definitely an accurate reflection of trends around the world, am I right?

He adds that today’s definition of a DJ amounts to no more than the following: “You put your music on the Internet for free, and promoters fly you out to DJ and pay you three million bucks a year.” Stones and glasshouses, William.

Will.i.am then goes on to have a pop at the lack of physical movement from the Vegas crowd, “They shouldn’t even call it dance music; they should call it look-at-the-DJ-and-get-drunk music.” By his logic, does this make a rock gig “Look-atthe-band-and-get-drunk music”? Of course it doesn’t.

Does it make a Will.I.Am concert “Look-at-the-twat-and-get-drunk music”?

Absolutely… That and we’re still a little peeved about Cassian and Anna Lunoe getting kicked off the decks for this nut job.

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