One time for the Stoners! Chromeo and Mad Decent President Diplo hit Club Nokia in Los Angeles late last month for a private gig to promote U.S. Burger Chain Jack in The Box’s new Late Night Munchies Menu in a saavy marketing move by AEG Global Partnerships.
The entire marketing campaign from the fast food chain is cunningly targeted to the night owl / the lonely stoner. Diplo had this insightful gem to offer when speaking to media publication, the Hollywood Reporter –
“I’m really into this chicken nugget idea with cheese….I want to try this grilled cheese on top of the burger thing. I heard that’s popping.”
Deep…. (Fried…Chickeeeeen) Ah! This ploy is working on us already!!
Diplo’s presence has been felt over the last 12 months with the Mad Decent Block Party re-cap video detailing the power at wielding a successful non-EDM lineup, his hilarious Reddit AMA, news that he’ll produce and feature in a full-length film and releasing a double-disc compilation from his Jeffrees imprint.
Catch Diplo’s latest single w/ the Major Lazer crew ‘Jet Blue Jet’ that could possibly kick-start your cheesy chicken nuggets cravings without the corporate sponsorship.
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