Yesterday “Adidas Originals” launched their new “Unite All Originals” campaign for Spring/Summer 2013.
The Unite All Originals campaign begins with a 90 second film directed by Ed Banger’s visual artist So Me. It also features a rework of A-Trak‘s single “Landline” sampling sounds from the footage. The song will be re-released as A-Trak feat. GTA “Landline 2.0”. This isn’t the first time Adidas have used dance music heavy weights in and advertising campaign, in 2011 Busy P, Dj Mehdi and A-Trak teamed up for the “All In” campaign.
A-Trak is currently in the country as a part of the Future Music Festival. Lets hope he hasn’t caught anything nasty from EDM superstar Avicii who missed the first 2 dates the tour with a stomach bug.
Check the video below.