A-Trak, Skrillex and Diplo to take on Michael Jackson

It looks like you're using an ad blocker. That's cool! We get it :)
You can support us by sharing this story or following us on Facebook.

Back to Top

A-Trak, Skrillex and Diplo to take on Michael Jackson

With the surging popularity behind dance and electronic music… or EDM as your naf friends would call it, droves of global brands are getting behind international producers with more money then ever!

The most recent gamble is PepsiCo’s efforts to commemorate the 25th anniversary of Michael Jacksons album, ‘Bad’ by enlisting Billboards hottest producers, Diplo, A-Trak and Skrillex to remix tracks taken from the record.

Now i’m sure the results might actually be fathomable considering each have a fairly studious amount of skill and talent but how someone thought to take the now passed king of pop’s work and give it a modern spin is beyond me.

Things are special for a reason and just because a trend is all consuming and you so dearly want your brand to connect doesn’t mean you should touch things that have a place in time… especially not to be regurgitated into a warbling, chopped mess.

It seems like the deed has already been done though with the promotion set to run and allow purchasers the ability unlock tracks by scanning barcodes on the specially embossed cans via mobile phones (just how MJ would have liked it huh).

I wonder when the bubble will pop?

Anyone remember this?

Comments

Related Posts