With the surging popularity behind dance and electronic music… or EDM as your naf friends would call it, droves of global brands are getting behind international producers with more money then ever!
The most recent gamble is PepsiCo’s efforts to commemorate the 25th anniversary of Michael Jacksons album, ‘Bad’ by enlisting Billboards hottest producers, Diplo, A-Trak and Skrillex to remix tracks taken from the record.
Things are special for a reason and just because a trend is all consuming and you so dearly want your brand to connect doesn’t mean you should touch things that have a place in time… especially not to be regurgitated into a warbling, chopped mess.
It seems like the deed has already been done though with the promotion set to run and allow purchasers the ability unlock tracks by scanning barcodes on the specially embossed cans via mobile phones (just how MJ would have liked it huh).
I wonder when the bubble will pop?
Anyone remember this?