Could this music video strangely be the destiny of human kind? The Chemical Brothers have taken the contemporary problem of, the lack of regulation to artificial intelligence and created a both dance inducing and disturbing music video.
Set in England, the premise of the video is that artificial intelligence has been hired by a big company to replace human labour. The story follows a security guard and a rather dark day working at the factory where the new work force decides to rebel, placing the security guard in a moral dilemma. To save himself, or to save human kind.
The ‘Free Yourself’ music videos timing has coincided with The Chemical Brothers announcement of a headline tour of Australia and I’ve got to say, it’s one of the best shows I’ve personally ever seen live!