We’ve all been there, listening to the 1am dance sizzler that you just have to get your hands on. You put your mobile device above the heads of many revellers, pull your device down, to then have pesky ads fill your retinas, as you get a quick glance of the song you confirm with mates is a certified banger. All that is now something of the past, as Apple is announcing their take over of Shazam is going to come completely ad free.

It makes sense that the seeking of the application has been in Apple’s sights since the birth of the (iOS) App Store with Shazam being a very popular part of the discovery of music since the get-go. As of October 2016, it was said to have had 30 billion ‘Shazams’ since it had launched on the App Store on the 10th of July 2008 – easy to see why its was sought after to the tune of $400 million dollars by the tech giant.

On the acquisition of the app, Apple Vice President of Music,Oliver Schusser said “Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favourite app for music fans everywhere… With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”

Fun fact: The earliest versions of Shazam was used back in 2002 in the UK, where a user would call in a number, hold their mobile to the song being played, then 30 seconds later a text would come through with the name of the song after it automatically hung up, there’s been just a little progress since then!