Image via Erick E Watson
H&M are really playing the villain quite well of late. After some horrendous, racist design decisions in their youth campaign earlier this year, they’re now ripping off Australia’s own Harvey Sutherland.
The global clothing franchise shared a new campaign to their social accounts that features the track ‘Bamboo’ by Harvey Sutherland in the background. The track actually works really well for the advert, I must admit, however this was news to Sutherland who took to Facebook today revealing that he had no idea this went down.
The worst part? H&M somehow think the track was created purely for their campaign. Where is the communication at H&M?
See Sutherland’s screenshots below, detailing this absurd occurrence.
Be sure to head over to H&M’s Instagram post and let them know they’re in the wrong. The last thing anyone ever wants is big business ripping off the little guy.
Compare the video to the original track below. They didn’t even try and tweak it.