What So Not reveals the sci-fi-esque, super trippy, video for “Better” ft LPX .
In regards to the clip, video director Mafalda Millies says: “Playing off the premise of “I’m Better Than…”, this music video features Emoh and Lizzy captured in a visually oversaturated cyber void, dominated with footage surrounding the notions of temptation and seduction; of simulacra and simulations.
All visuals are layered and combined with animated, digital graphics, pie charts, numbers – An overload to the senses highlighting the degree to which we are consumed, distracted and controlled by the flood of content directed at us daily.”
“Better” debuted live at What So Not’s headline Coachella slot in the Gobi tent where audiences experienced the Australian producer’s full artistic vision, a giant chrome horse on monster truck wheels rivalling a hollywood film set. Since the live reveal, bootleg versions of “Better” have been eagerly sough after by fans and is now available here.
Hot off the track and video release, What So Not is embarking on a joint tour of the US with Baauer that starts TODAY. So if your in the US, be prepared to get your What So Not fix!
Suss out the video below.