For those unaware of Hemm, consider this your much needed introduction in the way of their brand new music video for ‘Dearest Friend’
The Melbourne based duo are fairly new on the scene however their emotionally driven electronica is turning a lot of heads.
Their video for ‘Dearest Friend’ is a great example of the duo’s art direction in the way they effortlessly blend rich, vibrant visuals with the audio.
Speaking on the inspiration behind this video, Bobby and Juice of Hemm said: “In our lives we interact with so many people every day. Meetings, classes, workplaces, households, restaurants. Trying to find people to engage in genuine and honest conversation can sometimes seem impossible and a little bit exhausting, especially in these current times. Everyone has those special friends, though, that keep them inspired and motivated. No matter how much time passes, you know you will always feel re-energized and loved up after spending time with them. This is a song for those special people.
For the video, we thought it fit to include some of our dearest friends (Rex, the director/creator/mastermind behind the video also being one of them.) We wanted to create a lush and cosy environment to reflect the warmth and comfort we feel when surrounded by these people. We love them all very much”.
The video’s director Rex Kane-Hart says “we got everyone in the zone by lighting the fireplace, burning some sweet scented candles and playing some warm fuzzy ambient music. Gravitating everyone to this beautiful rug next to the fire, which ended up as the focal point for the rest of the clip. It was a very safe and intimate space for everyone to connect with each other. It ended up as the most relaxed game of twister, with sweaty me running around pointing a fancy, heavy camera at it”.
Watch the music video for ‘Dearest Friend’ below and be sure to follow Hemm’s socials for more in the near future.