Despite the vinyl obsession that is on the come-up with young people, a recent study has shown that the most common vinyl buyers are actually lonely, middle-aged introverts.
This relatively unsurprising news comes via YouGov, who conducted a study after the boom of Vinyl sales in the UK in the past few years.
YouGov state the “resurgence is rooted in middle-aged nostalgia. When compared to the adult population as a whole, those that have purchased a vinyl album recently are more likely to be aged between 45-54. By contrast, those in the 18-24 aged group are the least likely.”
They study also found that the buyers of vinyl hold music as a high priority in their lives (I mean, who doesn’t), claiming “Two thirds (66%) of this group say they could not get through day without listening to music, compared to 49% of UK adults in general. A third (33%) of record buyers say they listen ‘whenever they can’ compared to 25% of over-18s overall.”
See below graph for all the nuts and bolts:
YouGov also discovered that vinyl buyers are “slightly more likely to both keep their feelings to themselves (56% vs. 53%) and enjoy being alone (69% vs 66%)”.
What do you make of the stats? Do you see an older crowd are your local record shop?
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