Grammy-nominated producer Mat Zo shares the official video for ‘Sinful’, the second track to be taken from his forthcoming album ‘Self Assemble’ due for release on March 25th.
Following on from ‘Soul Food’, which was hailed as an “absolute banger” by Zane Lowe after premiering on his Beats 1 radio show and enjoyed success as Annie Mac’s Hottest Record on Radio 1, ‘Sinful’ continues in the same electro-funk, Daft Punk-flecked vein. The track manifests Zo’s hypercreative spirit with a soulful disco shimmer that goes hand in hand perfectly with director James Chappell’s sci-fi styled accompanying video. The video tells the story of a seductive robot who follows the lead of the pole-dancing women she observes in an underground joint, using her silvery good looks to entice an unwitting human. While Zo nods to an overarching theme of his bemusement with society’s fixation on technology and the pitfalls of the digital age, his aim is to create something that can be left to interpretation, open for all to enjoy and muse upon.
Mat Zo's album "Self Assemble" will be released on March 25th via Mad Zoo, and can be pre-ordered here. "Sinful" is available to download and stream now.