Soundcloud is set to introduce new streaming rules in an attempt to centralise plays and activity within the brands own platform while punishing those who “abuse creator content”.

The move looks to cap plays at 15,000 within a 24-hour cycle for anyone utilising the Soundcloud API and NOT embeds mainly used by blogs as widely publicised by the media.

This may affect sites such as Hypem/Hype Machine, Indieshuffle, Toneden and Wavo that use a custom player based off the Soundcloud API although the company has said some partners will be exempt once they have applied and others can look at forthcoming rates to formalise an agreement on the use of the API.

Their reasoning behind this is to stamp out software engaged in boosting plays and also other commercial ventures leveraging Soundclouds content (music) for their own capital gains meaning this should, in theory help re-focus the brands vision of being the home of new music.

All of this really does it affect how companies use Soundclouds API and not your average blogs or tumblr posting their favourite bangers or remixes!

Read the full release below;

At SoundCloud, we’re building an ecosystem where creativity thrives. Developers are an important part of that ecosystem. We’re continually inspired by how you use the SoundCloud API to support creators and listeners in innovative ways.

But as the ecosystem has grown, we’re dealing with an increasing number of applications that abuse creator content. To help us limit this type of behaviour, we’re introducing a daily rate limit on API play requests.

Beginning July 1, client applications will be limited to 15,000 play requests per 24 hour period.

Only a small number of developers will be affected by this change, and we’ll be contacting them via email to ensure a smooth transition.

What this means for you:

– You should review our developer documentation on rate limiting. Limiting API access is common for API providers. If you’re unfamiliar with rate limits or how they work, we’re here to help.

– You should monitor your play requests.

– Make sure the email account associated with your app is up-to-date, and keep an eye out for communication from our team.
In the coming months we’ll be introducing an application process for developers who’d like additional access.

This change is an opportunity for us to refocus our efforts and renew our commitment to developers. You’re an integral part of the SoundCloud community, and we look forward to seeing what you build next.