Beatport Enter The Streaming Game, Announce Their Own Clever Feature

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Beatport Enter The Streaming Game, Announce Their Own Clever Feature

There has been a quiet war brewing on the internet. The music industry has changed dramatically in the past 20 years, streaming music online has become the norm and more and more companies are coming in to slice up that delicious money pie.

In the past the streaming market has been dominated by websites such as Soundcloud, Spotify and Itunes. Currently as it stands the Spotify’s business model does not favour correctly paying artists, there are countless examples of artists receiving thousands upon thousands of plays and getting literally enough to buy a packet of peanuts in return. This is starting to create a widening void between artists and labels/aggregators leading to distrust and general unrest.

A poignant example is iTunes recently coming out declaring they were going to offer a 3-month free trial on their new music streaming service, they did not however clarify how they were going to, if at all pay the artists for 3 months worth of free listens on their creations. Since a letter penned by Taylor Swift, the company has spun 180 and is now offering payment for any plays during that period.

This is where things get interesting; your go-to for dance and electronic storefront Beatport has announced the creation of an embedded player which will run within any site (Facebook, twitter etc) allowing streaming capabilities while guaranteeing the rights-holders get paid correctly for plays!

Hopefully this move by Beatport has a flow on ripple effect with the rest of the music streaming services and we see a move towards properly paying the artist for streaming their artistic works. Beatport executive creative Clark Warner told media;

“Supporting artists has been a core value at Beatport since day one, and that mission remains as we expand to serving fans with our new streaming service….Our embeddable streaming music player not only helps artists promote their music by making it available wherever their fans live online, but we are also taking the necessary steps to pay rightsholders for each listen so artists get paid.”

Exciting times!

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