Soundcloud May Have Just Solved It’s Biggest Problem

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Soundcloud May Have Just Solved It’s Biggest Problem

It’s been quiet on the Soundcloud front since hearing of the major labels struggling to find even ground on who should be making cash from the hugely popular streaming service.

This week comes some positive news with Soundcloud inking a deal with Zefr, a rights management company that is largely known for monetizing Youtube’s own content.

The details are still thin but if it’s to work anything like Youtube’s current system, music can be fingerprinted and identified and the right parties and artists paid.

SoundCloud co-founder and CEO, Alexander Ljung said in a statement. “Working with Zefr, SoundCloud is taking another step to becoming the powerhouse player in the digital audio business.”

So far only Warner has come to the table as a major that could be potentially taking any cash from Soundcloud but this partnership could convince the rest as well as independents that there’s revenue to be generated from it’s 175 million active users.

Zach James, co-founder Zefr, in a stated;

“Zefr has been a leader in rights management for half a decade. SoundCloud is a vibrant platform where the fans are sharing content and finding the right ways to use that fan activity for the benefit of SoundCloud, its music label partners, and publishers. We are excited to use our technology and expertise to help make SoundCloud a go-to platform for content creators and advertisers,”

Hopefully this new deal means less content being taken down and instead monetised with revenue being paid to artists and labels.

More details to come.

source: Tech Crunch

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