Is it possible that the Gorgon City smash-hit streak is coming to an end? Call me club-crazy, but it seems that the cracks are beginning to show in the thus-far flawless run of the neo-garage darlings.
Although I might be bludgeoned with a synth pad for saying this – Gorgs’ new single ‘Unmissable’ doesn’t do it for me – mostly because it’s just so bloody similar to their other recent tracks. But before I digress, grab a listen to the track – released a mere 18 hours ago – then we’ll talk.
Case Study: Ready For Your Love, Here For You, Unmissable
Upon the breakdown, one can see a few commonalities between them;
- Basic 4/4 structure?
- Lyrics so uplifting they’re almost crass?
- Predictable bass strikes at every chorus?
- A wave goodbye to any remnants of the underground?
We’ve often thought of Gorgon City as making ‘digestible’ pop music – and we’ve long admired that ability. We didn’t (maybe naively), however, foresee the possibility of them becoming mass generators of pop/house. Not only does it compromise the emotional depth of singles when viewed in conjunction (so you’re here for me, ready for my love AND unmissable? Who are you and where do I sign up?), the musical progressions and styles have become repetitive and underwhelming.
A house enthusiast finding repetition underwhelming? I’m afraid so people.
Taking a flip through the history of Gorgs’, we wonder which abyss those old sounds disappeared into. Looking way back to the solo careers of the two (Kye Gibbon as Foamo and Matt Robson-Scott as RackNRuin) where did the whimsical energy and playful house vibes that typified the music go?
Listening to their first EP, ‘Real’, the sounds are maybe not as accessible to the greater public – but they seem to have a greater flavour and variety in sound and concept. Tracks are deep, they cleverly incorporate multiple genres, they’re fun. Have a listen to Thor from the 2013 release;
Even listening to their current mixtapes and weekly show on Rinse FM begs a myriad of styles and mash of musical diversity – something that hasn’t been brought to the table with their latest offering.
Indeed, many are boasting the fact that the track is produced by Jimmy Napes (previously of Disclosure’s ‘Latch’ and Clean Bandit’s ‘Rather Be’ fame). These tracks are undoubtedly huge, but their ‘hit’ factor makes their use-by date sooner and depletes any essence of underground.
We always respect and are eager to see any release from Gorgs and the Black Butter label – but we cant help feel like this is totally over-manufactured. We’ll wait and see if the rest of their upcoming album, Sirens, set for release October 6th on Black Butter/Virgin EMI.
Is it a bad track? Not terribly. Will it be solid gold on the airwaves? Yep.
But is it unmissable? Hell no.