The future of having a cold one could be not far away… nor cold anymore thanks to the help of a product called Palcohol that looks set to hit US shelves.
Palcohol is a powdered alcohol that is to be sold in a pouch equivalent to one shot of alcohol. The company quotes that the product will be available in six flavours and can be added to a drink with water or had on it’s own.
The reasoning behind why a person would consume powdered alcohol by the company is most entertaining with the company site explaining:
“Mark is an active guy…hiking, biking, camping, kayaking, etc. After hours of an activity, he sometimes wanted to relax and enjoy a refreshing adult beverage. But those activities, and many others, don’t lend themselves to lugging heavy bottles of wine, beer or spirits. The only liquid he wanted to carry was water.”
This story is all well and good but I thought for the sake of REALITY, I would paint a more realistic picture
“Darryl has $100 in his pocket but he needs to save $70 to buy 2 dingers. He wants to have a good night out at Joel Fletcher’s headline show and stay within his budget, so he shoves some Palcohol powder in a couple of caps and shelves it up his butt. Fuuuuark, what a hangover but he stayed within his means. Plenty of cash for some Maccas breakfast.”
The product has not quite hit US shelves with a discrepancy on how much powder is in each bag, meaning the product has been approved but the labels for the product are not. The company quotes to those thinking about snorting it, “it would take more than a half of a cup of powder to get the equivalent of one drink up your nose”
Could this be the answer to drinking after the 3am last drinks policy in NSW?