‘Are you a voyeur or a creator?’ Why are Krewella on the internet exodus?

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‘Are you a voyeur or a creator?’ Why are Krewella on the internet exodus?

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And so it was, we lost another artist to the ‘OMF -We’re living in the future and it’s a little bit fucked’ cause.

Sick of the internet and wanting to ‘enjoy the silence’ has seen Jahan from dance trio Krewella delete her Instagram and Twitter, pledging to only communicate digitally with fans occasionally on Tumblr, whence she wrote a moving piece on the emotional disruption of social media (and we’re not easily moved – we got da cold souls).

With the internet operating as our omniscient master these days (we ain’t complaining), some more than others are kicking up a fuss over operations – Deadmau5 we’re looking at you, ya cheeky devil. But instead of creating a new forum – Jahan is looking to live offline for good.

Giving credit to social media for establishing a fan base, Jahan distinguished her discomfort by identifying a manipulated relationship with fans, and the strange currency that is a torrent of ‘likes’, comments and shares.

People tend to equate the virtual currency such as followers and ‘likes’ with success, and the blue checkmark as legitimacy. And we all work so hard to achieve an elevated status online..but does that really make us happy in reality, or is it just an illusion and impostor for connectivity?

The piece sees Jahan muse on the idea of constructed internet identities, something she identifies as a need for acceptance and to ‘supplement the emptiness’. Heavy.

Although we get J’s claim that the instant gratification nature of social media can disrupt one’s creative processes, should we not still be celebrating how the internet makes music so easily accessible? The ability for artists to create content and immediately blast it to a fan base involves fans in a creative process, creating an emotional crowd-funding if you will. As the internet becomes a primary interface of interaction, wouldn’t artists drawing back change the trajectory of electronic music distribution and the ability for us to recognise an individual behind the beats and bobs?

LONG AND SHORT OF IT IS, WE LOVE YOU, INTERNET.

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[Read Jahan’s entire post here]

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