Avicii Endorses E-Cigarettes: Claims he is Trying ‘To Save Lives’

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Avicii Endorses E-Cigarettes: Claims he is Trying ‘To Save Lives’

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Avicii may be a little bit fucking mental with a recent ad campaign alongside NJoy e-cigarettes with the tagline being “friends don’t let friends smoke.”

The way him and the marketing team pitch the endorsement is he is doing it ‘To Save Lives’ by converting existing smokers to the lesser of two evils – from cigarettes to e-cigarettes. His main contribution to the campaign was sharing the advertisement with his 8,000,000 million fans on Facebook and contributing his hit song “Hey Brother” from his 2013 album ‘True’

But what about the collateral damage? What about his hundreds of thousands of young fans who probably don’t even smoke and then consider buying an ‘E-Cigarette’ because they think it isn’t an addiction or damaging to health and actually quite cool?

The E-Cigarette contains the primary ingredient Propylene Glycol that can cause skin, liver and kidney damage according to the Material Safety Data Sheet as well as Nicotine which is addictive and linked directly to increased blood pressure and heart rate that leads to heart attacks and strokes (not so great).

I hope more people read between the lines of this ridiculous product endorsement that makes smoking an e-cigarette “seem” completely socially acceptable. This is a step back into the dark ages that overall see’s NJoy access 2 markets; existing smokers and a young and impressionable 14 to 24 year old audience. I imagine if NJoy was a person must be laughing at his stupidity in taking up their offer as they count the dollars come in from their new life long customers addicts.

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