The ‘Conveyer Belt’ DJs ft. Cole Plante

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The ‘Conveyer Belt’ DJs ft. Cole Plante

If there’s something that’s becoming annoyingly apparent to us here at Stoney, it’s the rise of the ‘Conveyor Belt’ DJs and their rising popularity in the minds of generation ‘next’.

What do we mean by this? Well it’s simple really. Something that started as a novel niche – the young producer whom showed skill and proficiency in their field – would receive some critical respect and grounding in the industry. We’d all nod in muse-ful agreement, then return to the bigger picture of respected and varied talents. We fear this is no longer. As the mass influx of young producers seem to be coming thick and fast, we’re feeling an amount of inexhaustible and disposable kids taking over the market.

Case in point, Cole Plante. The youngest person ever to play at Lollapalooza as part of the 2013 lineup in August, the 16-year-old producer is the latest on a line of mainstream DJs with limited esteem which seems to have been given acclaim for his youth and little else. The kid’s all novelty, from sound to look, which is described by the organisers of Lollapalooza as ‘anime-character-come-to-life’, mmm, talented. Upon listening to Plante’s jazz, we feel a sense of increased disappointment at his one (yes, one) track, ‘Lie To Me’, which has all the makings of a hyper-typical nightclub anthem, the flavour of a semi-boiled egg and the fun-value of a pet rock.

We don’t mean to shit on the young and the innovative, but innovations are exactly what these kids are missing. Usually innovations are built and recognised during the career of the producer, an important trajectory that is losing it’s value in the industry and market. We want to return to the hailing of producers who have strived over years to create a body of work, instead of the individual who wants to manufacture a quick hit to fit a pop-market (case in point, Boys Noize).

Producers who are pumping out beats young have their place, but there’s little longevity in their offerings. With each song tending to be a variation on the next, we’re feeling a little bit cringey as opposed to our much preferred feeling of jealousy over awesome young talent.

We blame the individuals, we blame the technologies that allow them to create crap so easily, we blame the powers of marketing that are pushing them up, we blame the bookers whom are pushing them at our favourite events and most importantly, we blame the audiences that are flocking to disposable mixes. Stop buying what you’re being sold people! It’s time to bring respect back to those who know how to deliver and will continue to do so years from now.

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