Five things we learned from Beatport CEO’s Reddit AMA

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Five things we learned from Beatport CEO’s Reddit AMA

Reddit’s latest ‘Ask Me Anything’ or AMA featured Beatports CEO Mathew Adell. For two hours, the dance music retailer answered Redditor’s questions on a wide variety of topics including the collaboration with SFX, track pricing, genre maintenance and the future of dance music. We thought we’d do you a favour and spent time digging up the goods to present you with the ‘Five things we learned from Mathew Adell’s AMA’:

1. There is no way to stop people from buying their way into charts –  furthermore, in order to combat sell outs and those labels with never-ending pockets from paying for the top positions is a constant “game of cat and mouse”. This seems like a very ineffective strategy.

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2. He is very optimistic about the acquisition of Beatport by SFX, last time we checked things weren’t too crash hot with the new company – but hey, if the CEO doesn’t believe then who will? Let’s hope that they keep their word.

3. People are still complaining about genre categorization. We have come to a stage in the music industry (excuse the pun) where songs can be categorized under copias genres, one man’s house is another mans poppy-electronicool-gabba-double-storey-mongo-basement-house…  in short it just seems less and less relevant to classify todays acts in one ambiguous genre.

4. Although the figures for crap music on the net are at an all time high, the quality of dance music is still high… You just gotta find it. DIG DIG DIG (oh… and Dusky are hot)

5. There is hope – the CEO has got a real taste for good music.

He isn’t the only one facing the hard questions with Madonna talking Penis Bongs, Chromeo on male pregnancies, Flosstradamus on Kanye West and Diplo talking Switch, while Steve Aoki found himself in the firing line when keen Redditers noticed he was using pirated synths for his production.

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