Future Music Festival Align With Powerhouse Entertainment Company

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Future Music Festival Align With Powerhouse Entertainment Company

Future Music Festival have announced a strategic alliance with independent music and entertainment powerhouse The Mushroom Group and it’s subsidiary Frontier Touring that looks to “take the festival to new heights”

The partnership will seek to bring together and “combine extensive skills, strength, global reach and local knowledge to produce a festival experience that is second to none” with what is surely a way to secure a share in a very competitive marketplace.

A future prediction that could see the festival continue it’s move towards more of a live music approach and away from their EDM roots or completely the opposite with The Mushroom Groups relationships and capital to invest into bigger and better dance-skewed bills.

Michael Gudinski, Chairman of the Mushroom Group said; “It is with great excitement we announce our involvement with Future Music and Good Life Festivals. Our involvement with the festivals will fill a gap within the Mushroom Group that has existed to date.

“Future Music Festival was an early pioneer of the EDM genre and I believe our combined forces can take the festival to new heights, with an even greater focus on the fan experience and the addition of some exciting new innovations.”

Brett Robinson, Festival Director of Future Music Festival said; “The Future is very bright indeed! With the confidence of a brand new alliance the Mushroom Group, Future Music Festival is poised for its biggest ever season. The strength of the relationship will become apparent when we announce our 2014 line up in a few weeks time”

Future Music have also released next years dates for their flagship festival in Australia as well as their new endeavour in Asia as well as their under 18 event Good Life music. Already we’ve picked the first leak that points to Dubfire as the first act to play Future Music 2014.

Future Music Festival – Australian Tour Dates 2014
Sat 1 Mar: Brisbane
Sun 2 Mar: Perth
Sat 8 Mar: Sydney
Sun 9 Mar: Melbourne
Mon 10 Mar: Adelaide

Future Music Festival Asia – Kuala Lumpur Tour Dates 2014 *NEW 3 DAY FORMAT*
Thu 13 Mar: Day 1
Fri 14 Mar: Day 2
Sat 15 Mar: Day 3

Good Life Music – Australian Tour Dates 2014
Fri 28 Feb: Brisbane
Mon 3 Mar: Perth
Fri 7 Mar: Melbourne
Sun 9 Mar: Sydney

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