Update: read the official statement from Producer Factory here.
Just when you think things cannot possibly get worse for EDM culture, a company fumbles out something that epitomises the very problem with the music industry. Say hello to the McDonalds of dance music, Producerfactory.com; a company specialising in ghost writing tracks for producers who are either to lazy or just can’t quite do it themselves.
How does it work? Well! Find your genre, select the track you like, then shell out some cash. Thats pretty much it in a nutshell. However, when you buy the track you all so buy the rights to the music, which means it’s yours to do as you please. It has been suggested that you can upload these tracks to iTunes or Beatport. Not only can you buy tracks in a genre specific manner, but you can also purchase some fake cred packs to go with it, i.e Soundcloud plays, Twitter retweets and Google+ votes. So with this service, you can be the rich kid in the play ground who pays kids to like him.
Homogenising art like this is a sin and this entity is representative of the very problem with EDM; corporate culture monopolising on art. It’s not hard to see why so many people and artists who were into EDM back in the day are stepping back from it. The second people aim to monopolize on a culture it is compromised because there is a need to mass market a product so they can make a buck. Many ‘artists’ these days are jumping on this bandwagon and seeing businesses like this even existing, bringing us one step closer to losing art for business. In saying this, this isn’t the entire motivation of the industry, but it definitely saturates it.
Another fall back of this service is that it further enables people to fraudulently exhibit their ‘skill’ that they just do not have. The careers, the reputation and all that street-cred could be immediately lost if you were found to be using this service. Obviously, ghost writers exist, and personally, when artists are found out to be using them, much respect is lost.
Although it’s really hard to try and sound different, people need to stop focusing on trying to sound like some one else and just nurture their own uniqueness. Things can be hard when people say your music is not quite that good yet, or when finally discover business-wise that there is large saturation of producers out there. However, these can all be motivators towards learning how to make better music. If your music sounds bad, you won’t get any indicator from your audience that it is good, which can be a good motivator to increase the quality of your music.
In conjunction with all the above, why would you want to drop your homogenous track that you didn’t make into the swim of things, then tell people who rely so heavily on social validation, that your McTrack is good by using a tonne of fake ‘marketing tools’? Unfortunately there are people who rely on these marketing tools to tell them that this is good music. Personally doing this is a huge fuck you to music, art and the scene you are part of; it shows you don’t care about the music or the scene, what you care about is getting your name around and making a buck.
What this all so tells us, that the people behind the service feel exactly that way. 5chicago have linked back the owners of the domain to be Sandro and Marco of Audionatica, however this is yet to be fully elucidated if they are the owners and operators.