In a funny twist to the usual event promo vids, Hard have combined two things the internet loves into one for their Summer LA 2013 line up in August. Animals and dance music!

Director Agata Alexander explained how the concept arose for the video: “Skrillex always calls his friends ‘dogs’ on Twitter. I figured it would be cool to take it literally. Many of these acts have signature looks so I thought it would be fun to adapt those traits into the canine world. When Dog Blood came along, it was just too perfect to ignore.” What’s also special about this video is the cameo by Mr Oizo’s Flat Eric who’s probably to coolest puppet to ever exist!

The festival that spans across two days on the first weekend of August and has a stellar line up including:

SATURDAY AUGUST 3
KNIFE PARTY | DUCK SAUCE | DOG BLOOD
FLUX PAVILION | FLYING LOTUS | 2 CHAINZ
SBTRKT (DJ SET) | DISCLOSURE | TNGHT | TOMMY TRASH | KILL THE NOISE |
RL GRIME | ALVIN RISK | JUST BLAZE | OLIVER
DESTRUCTO | JULIO BASHMORE | DUKE DUMONT | TJR | ALEX METRIC
RYAN HEMSWORTH | BONDAX | KEYS N’ KRATES | XXYYXX
GREEN LANTERN | DANIEL AVERY | PHIL KIERAN | JEROME LOL
SAMO SOUND BOY | DVBBS

FEATURING THE
ED BANGER RECORDS 10TH ANNIVERSARY STAGE
AND THE DIRTYBIRD PLAYERS STAGE

SUNDAY AUGUST 4
JUSTICE (DJ SET) | BASSNECTAR | EMPIRE OF THE SUN
ZEDD | CRYSTAL CASTLES | BAAUER | DILLON FRANCIS | AZEALIA BANKS GESAFFELSTEIN | MR. OIZO | BUSY P | FLOSSTRADAMUS
BREAKBOT | CLAUDE VONSTROKE | BRODINSKI
RUDIMENTAL (LIVE) | JUSTIN MARTIN | EATS EVERYTHING | CLOCKWORK
PAPER DIAMOND | J. PHLIP | FRENCH FRIES | FEADZ
SO ME | GORGON CITY | JUSTIN JAY | GLADIATOR