Vice ‘Thump’s In On The Dance TV Race

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Vice ‘Thump’s In On The Dance TV Race

Thump

The channel challenge continues as Vice reinvented it’s electronic music department with the release of ‘Thump’, their answer for dance music video. Plenty of outlets are springing up trying to be the place for dance music video. To date there aren’t really any front runners. The time is near for a all day all night electronic music channel to hit the market, maybe Thump is the answer. Considering the fast paced, short attention span of fans today; the age of waiting for your show to come on is long gone. Fans demand what they want, when they want, all at the click of a mouse.

Thump is a joint venture between youth media brand VICE and leading management teams AM Only and Complete Control Management. Sporting basically the same concept as most emerging dance channels, Thump with bring an array of visual content including music videos, documentaries, interviews, and insights. Based on VICE’s usually favorite content, we are sure Thump will bring content much better the typical than party footage.

“VICE is known for telling stories that matter to young people,”said Andrew Creighton, President, VICE. “Now, with our friends at Recreation Worldwide, we’ve created THUMP to tell stories that matter for fans of electronic music, through the best video content on the scene. So just stay awake – STAY AWAKE! – and enjoy.”

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It will be interesting to see how the dance video spectrum pans out. With global fans yearning to be kept in the looks from the comfort of their bedroom, platforms like Boiler Room have hit the spot. As almost every major festival adds streaming capabilities, music fans don’t have to miss a beat. With album profits in the dinger, it seems the music industry is just going to have to become a bit more creative. Keep your eyes on Thump, they are guarantee to produce some must watches.

THU.MP

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