Insomniac’s Electric Daisy Carnival is heading to London-town after partnering with local music events partner Cream.

Interestingly enough the event will coincides with Amsterdam’s Electronic Family festival on the 20th of July ruling out many, if any trance acts from the eventual lineup – you could say… we’ll be seeing a lot more bangers (and mash).

“Bringing Insomniac’s Electric Daisy Carnival experience across the Atlantic to London has been my dream for years and I couldn’t ask for a better partner than Cream, who is a world-wide fixture in electronic dance music culture,” said Pasquale Rotella, CEO and founder of Insomniac. “I’m confident that our collaboration will expose Insomniac’s returning fans and those who have yet to visit our United States festivals an opportunity to unite this summer in London.”

“We are really excited to be collaborating with Insomniac for what will be a spectacular event this summer,” says James Barton, president of Electronic Music at Live Nation. “Electric Daisy Carnival is already an important and prominent international brand, and we believe it will thrive in the UK in 2013.”

There are of course pro’s to generating synergy between events and the ability to import/export artists to new markets but we can’t help but feel this underlying homogenizing of the entire dance world with nothing new, just a tested and tried routine.

The lineup so far includes a slightly UK tinged feel with Fake Blood, Rusko and Goldie along side Hard events owner Destructo, the now solo Crookers project, chart topper Hardwell and many more (full lineup so far below).

Alesso
AVICII
Caspa (MC Ken Mac)
Crookers
Destructo
Fake Blood
Goldie (MC GQ)
Hardwell
Jaguar Skills
Ken Mac
Madeon
MC GQ
Mistajam
Porter Robinson
Rusko
SHY FX (Stamina MC)
Stamina MC
Steve Angello
Tiësto

source: Marketwire