SFX Entertainment, who recently acquired leading digital music store Beatport for a cool $50 million have upped the stakes by purchasing a giant stake in the Dutch based brand and the generally credited largest dance music festival Tomorrowland.
The purchase coincides with the diversification of the brand that now includes TomorrowWorld, that will see its debut this year in Georgia, USA
How much would a move like that cost? A cool $100 million that see's SFX Entertainment gain 75%.
This brings their total investment to a ballsy $150 million in the last 6 months... all we're asking ourselves is, what next?
SFX aren't the only ones buying big with Live Nation on the prowl soaking up Hard events and other interests down under!
The EDM bubble keeps growing.