With the golden age of labels gone with the wind and music sales murdered by the interwebz, there are very few labels out there making moves and holding influence. Sure big names that have the gig funding of stars like Skrillex, Diplo, and Aoki can get by, but just barely. As the subscription fad hits the world of independent music, these guys are probably at least paying for their marketing runs and funding a small staff. What about the true independent label?
What about the small guys? What about the underground dudes that everyone always knew but haven’t really broken out? Well as the web gave the world free music, it also expanded the scope of promotion. Intuitive campaigns based on connections, exclusivity, and overall fresh tracks are putting some underground killers ahead of the pack. Just like late nights on the Internet, when your deep in a dirty sweaty festival crowd you often come across that soggy, bootleg, smuggled blunt. Most of the time you just get a bad taste and horrible cough, but sometimes you cop a full on Body High.
In addition to the two dudes at the reigns, they have conjured another eight releases with top billin’ producers. Floyd Campbell’s Vision’s Mix has gained quite a following, blending inustrial tech with big LA bass. Making it up the ranks on Beatport, the emerging label’s tracks are running the show. Creating the next level of electronica isn’t just their job, it’s their calling.
Diplo himself descibes the Body High boys as “one of the most influential labels in the US …… somewhere between soul, disco, future club music, and everything in between.” If you really want to see future trends and try and predict what we may see tommorow’s radio play look no further. Recently featured on the UK’s Radio 1, these two are on the way to dance history. Don’t get left behind, get high now.