The Spotify bubble might be deflating because it sure didn’t get big enough to burst. Early fans talked about it revolutionizing music sales, but apparently it didn’t stick. Based on recent reports losses are growing, and fast.

Noted in article by CNet a recent report by financial analysts PrivCo shows loss almost doubling from last year to $59 Million. Don’t count them out yet as reported revenues increases by 151% in the same year. Analysts say their model is ‘unsustainable’, so big change is on the horizon. With a lower than anticipated paid-subscriber base, Spotify can compete with music marketplaces such as Itunes. If investors still have faith in the forward-thinking music sales platform restructuring and development could save them from death.

Is streaming the future of music? Are the days of music sales over? With new platforms springing up with ad based revenue models, this may be the future for artists. Booking fees are through the roof and concert attendance rises each year. Maybe the term ‘going platinum’ won’t be associated with chains and cars anymore as music sales decline.

Time will tell the fate for the emerging or fledgling steaming platform. many have tried more have failed. In the electronic community is seems more artists are leaning toward free music to please their fans. With Skrillex’s spot on Forbes he sure isn’t hurting from giving away a free tune here and there. Good luck Spotify, see ya kn the other side.