Microsoft enter the streaming game

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Microsoft enter the streaming game

If the marketplace wasn’t already overcrowded, it is now with Microsoft stepping into the ring with their own subscription based music streaming platform.

Fittingly titled Xbox music, both the console and Microsoft Windows 8-enabled tablets, PC and mobile phones will have access to over 30 millions songs, which stands as the largest library of music.

“Our aspirations for Xbox Music are big — to address the multiple ways that people are listening to music, then put those all in one easy-to-use and beautifully curated place,” said Scott Porter, principal program manager for Xbox Music.

The move puts Xbox Music in the same arena as the already established Spotify, Rdio and Deezer platforms that have found both positive and negative success.

A way to carve out a niche was explained by Mr Medhi “There are a lot of individual services that do a good job but today there isn’t a service which can pull together the benefits of download-to-own, music subscription, or free streaming services,”.

Even if the project fails, Microsoft wouldn’t be reliant on the single revenue stream generated by Xbox Music.

 

 

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