A-Traks celebrated label Fool’s Gold have opened a flagship store as well as an online version.

Both cartels will be a one-stop shop for music, merch and more from the labels buzzing roster including new product collaborations, collectibles and surprises. The psychical space will hold regular events, with gallery shows, in-store DJs and live performances.

To celebrate the launch of the Fools Gold online store, fans will be able to purchase ‘4 Deep’ – a collaboration between FG and Serato featuring four previously unreleased tracks. The collection features Tony Senghore’s insane take on rap eccentric Lil B’s “Freeze,” the sought after half-time mix of Kingdom’s “Mind Reader” featuring Shyvonne, an exclusive club mix of Cubic Zirconia’s afterhours jam “Night Or Day” and Amen Brother’s 808s & breaks take on DJ Gant-Man’s “Juke Dat Girl.”

Other gear includes the long awaited items like the Members Only x Fool’s Gold collab leather jacket (as worn onstage by A-Trak and Dave1 of Chromeo) and the signature AIAIAI TMA-1 DJ headphones and earbuds designed by the label.

Go check out all the incredibly burnished gear now!